As we all know presentation of your property is crucial from the perspective of a buyer but sometimes it may not be beneficial to do an extensive renovation if your home will be torn down or has another use. Consult with one of our agents about what may help the sale of your home without spending an unnecessary expense.
Our Founder has a marketing background from B.C.I.T. with a focus on real estate, so the importance of providing quality marketing materials is understood by all of our agents at an advanced level. We work with the best in the industry. Depending on the needs of the property it may be a development site or a pre construction that needs quality renderings. It may be an existing build that needs a marketing plan featuring high quality photographers, videographers, feature sheets, brochures and optimization for different platforms such as instagram and facebook.
Quality marketing without the knowledge on how to reach the right potential buyers is a waste of time and money. Westmont trains their agents on the correct approach by taking into consideration many factors. A few examples may include looking at how many potential buyers a print add may reach vs how many potential buyers a sponsored advertisement using google pay per click, facebook, instagram or other sites such as rew.ca and realtor.ca may generate. We are also able to select a target market for our property choosing the demographics and geographic etc amongst individuals who are actually looking for homes matching that specific criteria. Amongst all of this we have a huge network of agents, resources and platforms to market your property.
Negotiations are extremely important when dealing with some of your largest assets so it is taken very seriously. There are many reasons to work with one of our agents, one of them being that through experience it is always best to separate the sellers and buyers as emotions run high during this process, if not from your side it may be the opposite party. Westmont agents are trained in advanced negotiations by looking at the tiniest details that most other agents would not even notice.
Example 1: setting a long completion in the initial offer knowing that the house is empty and the seller is paying a mortgage on an empty house. This is just a strategy for our client to be able to make a concession later on or trade for a term that we may want. We will later say "okay no problem we can move the completion forward if it makes your client happy but since they will be saving "x" amount of dollars per month on mortgage payments we will want a reduction in price by "x "amount of dollars.
Now we have created a Win-Win situation where the seller feels like he won and so does our client but knowing well in advance this was a strategy to save our clients money.